Out With The Old and In With The New

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Did you know that leaping from as high as 60 feet on horseback used to be an incredibly popular attraction? Now we can look at this and see how ridiculous an amusement like this was.

You may laugh almost at the ridiculousness of this popular stunt, but have you ever thought whether you are doing routine practices in your business that are actually maybe slightly dated and a bit ridiculous.

We live in a world where change happens by seconds rather than years, so maybe it’s time to stop and re-evaluate your daily business routine.

Change in business can take a lot of guts, it may even be as simple as you as a CEO are doing things in your day to day business that you don’t want to be doing and therefore can’t focus on the things you do want to do.

If you are currently considering taking a leap with your business, as your accountant we encourage you every step of the way.

Whether it be to help take some of your bookkeeping off of your hands or to advise you on your next strategic investment.

If you need help with making some changes give us a call on 0208 390 3569.

 

How to Build Loyalty!

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How to Build Loyalty!

 

Business owners,

We have all been there,  how often have you heard, “I can get it cheaper down the road’ or “ABC Company charge less than that…”

If you are like me you can feel your blood boiling and sometimes rage!

Why is that?

You know what it costs to do the job right, use the right materials or products, get the best people…right, and all the overheads!

You know quality work costs you more and hence will cost your clients more!

In short, you feel commoditised,

In other words, I can get the same down the road and pay less and people seem to not care!

Or do they?

I’ve heard it said that if people are happy they will tell 3 others, if unhappy they will tell 22 people?

But, people just want to be happy!

Making a credible case for your specific product or service is about everything that happens prior to the sale. Often, small businesses think small in this particular area.

The time to think BIG is here…it’s actually never been easier or cheaper, to spread your message…getting your message clear, concise and to the point can take effort…effort invested in this will pay dividends.

Become a DREAM come TRUE for your clients, and build loyalty.

Do you do the following?

 – Blogs, with valuable interesting content
– Videos, educating your clients and prospects
– Workshops, Seminars or Talks
– Downloads for your clients to read
– Do you have a book or articles in magazines etc.?
– Testimonials: not your boring text only ones
– Before and After photos
– Do you have referral partners that recommend you?
– Do you network?
– Are you know in the community?

Etc….etc.

These tools and practices are there to help your clients, they differentiate you in a crowed market, they HELP your favourite type of clients and customers find you.

If you feel under valued, under appreciated and that your clients are sometimes not loyal, take a long look in the mirror and ask….WHY is That?

I once read, you either DIFFERENTIATE or TALK PRICE FOREVER!

Which would your prefer?

The power of developing your difference is immense, start now or get in touch to find out how we could help you…

After all we love ‘Empowering Entrepreneurs!’

Naresh Haldipur

SHUT Up…..and Listen!

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Ernesto Sirolli got his start doing aid work in Africa in the 70’s — and quickly realised how ineffective it was.

Why you should listen to him:

Ernesto Sirolli is a noted authority in the field of sustainable economic development and is the Founder of the Sirolli Institute, an international non-profit organization that teaches community leaders how to establish and maintain Enterprise Facilitation projects in their community.

The Institute is now training communities in the USA, Canada, Australia, England and Scotland.

In 1985, he pioneered in Esperance, a small rural community in Western Australia, a unique economic development approach based on harnessing the passion, determination, intelligence, and resourcefulness of the local people.

The striking results of “The Esperance Experience” have prompted more than 250 communities around the world to adopt responsive, person-centered approaches to local economic development similar to the Enterprise Facilitation® model pioneered in Esperance.

Great talk…but important – Great Listen…!